Texas educators call for 6-12 math and science products for Proclamation 2014.
Updated: Feb 18, 2020
Before launching into a new project, we wanted to gain a deeper understanding of our target market. Our product team organized an observation, interview, and co-creation set of activities across multiple locations. The visual design and branding for this suite differentiated these products from others in the portfolio, emphasizing the level of customization for the Texas market.